Course curriculum

  • 1

    Course Introduction

  • 2

    Module 1: The Decoy Effect

    • Let's talk about the Decoy Effect!

    • The Decoy Effect - Snapshot and Templates

    • A quick bit of feedback
  • 3

    Module 2: The Power of Defaults

    • So what's so good about Defaults?

    • The Power of Defaults - Snapshot and Templates
  • 4

    Module 3: Social Proof

    • It's all about social proof!

    • Social Proof - Snapshot and Templates
  • 5

    Module 4: Choice Overload

    • Choices, Choices, Choices ...

    • Snapshot and Templates
  • 6

    Module 5: The Endowment Effect

    • Time to talk Endowment

    • Snapshot and Templates
  • 7

    Module 6: Prospect theory

    • Let's go prospecting!

    • Snapshot and Templates
  • 8

    Bonus module: Testing Behavioral Interventions

    • Key principles of testing

    • Behavior Test Template
  • 9

    Bonus module: The Ethics of Nudging

    • The ethics of nudging and dark patterns

    • A list of dark patterns